Humor, social emails proliferate at a tame Super Bowl BY SAEED NASIR

This picture provided by PepsiCo shows Peter Dinklage in a scene from the company’s Doritos Blaze Super Dish place. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second area to capture the attention greater than 110 million visitors.
IMAGE 1 OF 28 This photography provided by PepsiCo shows Peter Dinklage in a landscape from the company’s Doritos Blaze Super Dish spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture … more

 

After a divisive year, advertisers during the Big Game worked overtime to make an impression on audiences with messages that entertained and strove never to offend. The slapstick humor and sexual innuendo that used to be commonplace during Super Bowl advertisement breaks were nowhere around the corner.

Instead, Budweiser , as always the largest advertiser during the game, eschewed the usual pups and Clydesdales to showcase employees that send normal water to places in need. Verizon demonstrated people thanking first responders who preserved them. And Tide tried to make people have a good laugh (as well as perhaps forget about its Tide Pod problem ) with a funny series of advertisements that starred “Stranger Things'” acting professional David Harbour.

“This is yearly where people are sensing a little frayed surrounding the ends because the divisive politics environment on both sides,” said Kelly O’Keefe, a professor at Virginia Commonwealth University’s Brandcenter. “They want to feel just like there’s something still good in the globe.

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