A model at last season’s Brandon Maxwell show at NY Fashion Week. Credit Dolly Faibyshev for The New York Times
Fashion Month — the four-week period twice per annum when top designers debut their latest choices in NY, London, Milan and Paris — brings out a horde of photography lovers intent on taking interesting clothes, both on the runways in the shows and on the sidewalks beyond them.
But when this season’s shows officially begin on Thursday, the very last thing New York Times editors will be thinking about is their own clothing. “I think a lot of editors discovered in the past that comfortable footwear is actually key during Fashion Month,” said Isabel Wilkinson, the digital director of T: THE BRAND NEW York Times Style Journal. “Most seasoned editors I see stick very diligently compared to that mantra.”
Fashion clubs from T and The New York Times Styles workplace will sign up for more than 300 runway shows, presentations, get-togethers and store opportunities in the four fashion capitals. Preparations began months ago for coverage of everything from highly anticipated series from famous brands Calvin Klein and Ralph Lauren to celebrity-packed parties like Rihanna’s Gem Ball, which occurs the last night of New York Fashion Week.
NY Fashion Week began in 1943 as a way for designers to talk about their new series with the fashion media and sellers. It has since become part of any monthlong global circuit each September and Feb that attracts influencers, stars, brands, professional party people and lots of social media. The goal of Times editors is to speak authoritatively to the fashion community while recording a larger view of culture across printing, web, training video, Instagram, Facebook and Tweets.
“We cover fashion this intensely because it’s about the progression of communal statuses and gender functions; it’s so bound up with movie star and competition,” said Choire Sicha, the editor of Styles. “We could obsessed with fashion and we cover it rigorously. Not just because it’s an enormous, important business and because clothes are cool, but since it shows where we’re heading as a society.”
Vanessa Friedman, the style director of THE BRAND NEW York Times, will in my opinion attend about 150 shows in New York and Europe. She has been covering Fashion Week for almost 20 years, and tends to wear the same several dresses, stay at the same hotels and consume the same diet of coffee, candy, bread, the occasional green drink — and Champagne.
But routine allows for concentrate. “When I’m actually sitting in a show, I am considering, first, ‘What is this artist actually expressing about female individuality now?’ ” Ms. Friedman said. “Could it be a good idea? If it’s wii idea, why is it not a good idea? And how does that relate to the context of the brand? Does it seem sensible in the continuation of the traditions and their background? Where they have got vanished before? And what else is going on in the overall fashion scene? Could it be part of any trend? If it’s part of the trend, what is the trend, and just why is it important?”
Reporters typically log 12-hour times, explained Matthew Schneier, a Styles reporter — not counting the parties.
“There’s an unwritten laws of Fashion Week that any two shows scheduled back-to-back must be at the farthest possible distance from the other person and be scheduled at a time to increase traffic getting between them,” Mr. Schneier said. “So, a good portion of time is put in in the rear of a car, a cab or on the subway, endeavoring to make sense of what you’ve just seen and get down enough sponsor-provided bottled water, protein bars and bodega path combine to constitute a meal.”
Beyond the runway, the storyplot goes on inside the extravagant, invite-only afterparties, described Denny Lee, a Styles editor. “A lot of them feel like they are simply P.R.-influenced, but there are some that are absolutely a lot of fun,” Mr. Lee said. “People just sort of want to let their mane down and also have a great time, and you have this professional partying course that makes NEW YORK and just continues things going.”
Styles and T work directly to organize coverage, and released a joint publication, Open up Thread. For Fashion Month, T’s coverage will center on showcasing beautiful images from the occasions, continually up to date on its site, providing visitors a way to look for runway appears, and supplying a peek in to the world of the creators, Ms. Wilkinson explained.
“We like to do features across the little-known things about creative people — the little moments that are not captured, like someone’s odd obsession or weird collection or an unseen room, and supplying a fresh point of view on creative people,” she said.
For Ms. Friedman, Fashion Month is similar to a global travel of modern free galleries.
“Often times the thing is things that are monotonous, or derivative, or overly conceptual,” she said. “However when you see something that is very great, that makes you think about your subject in different ways; you forget about the rest and get really excited. That occurs each season, and you don’t know when it is going to occur — and that is why is it advantageous.”