Britney Spears Comes . . . High Fashion!?

The pop superstar is the face of her first-ever luxury-fashion advertising campaign.

Britney Spears, for as famous as she has been for many years now, has never seemed especially enthused about the world of high fashion. Even at the height of her pop-star fame, she was never a normal at Fashion Week shows, and she has–to this day–never attended a Met Gala.

But the pop legend has now signed on on her behalf very first luxury-fashion plan, as Spears is the new face of Kenzo’s latest Springtime 2018 collection. Per Vogue, the creative directors of the French label, Carol Lim and Humberto Leon, approached Spears for the “nostalgia-based” advertising campaign (the collection sources the kick off of Kenzo Denim jeans in 1986). Refreshingly, the images see Spears–who lately concluded a multi-year NEVADA residency–doing high fashion in a decidedly Britney Spears way. She’s wearing a baseball hat in every the photographs, and her belly-button piercing and back again tattoo are noticeable in go for images. (Peter Lindbergh shot the marketing campaign in LA.) In perhaps the most attractive of the advertisings, Spears stands framed in the center of a moodily lit block, using thigh-high lace-up boots, and a small denim coat. Her steely cosmetic expression seems to say: “I am Britney Spears, and I understand it.”

“This collection is very younger,” Spears advised Vogue. “We had fun on place, though it was a bit weird for me personally initially. I am used to shooting in a studio or a little space, and this was on the street. We were out there and I acquired really promiscuous clothes on, which sensed unusual, but, of course, on film it ended up being awesome.” Spears told the magazine that when she was more radiant she “took so many dangers and really proceeded to go for this,” in conditions of her style, but, “It’s tricky [now] because as a mom, you do not take as much risk with your style.”

Spears–whose Instagram is still one of the most delightful superstar accounts–has taken, within the last year or so, to regularly adding short videos in which she struts down hallways (presumably filmed in her house) in a variety of outfits, typically establish to a song from the early 2000s. If we were Kenzo, we would have just experienced Britney re-create one of the videos in Kenzo clothing; instead, they shot a normal “cool fashion video!” to go along with the campaign

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