Beauty brands used to only make products catering to an extremely narrow margin of skin tone and color–luckily, since more than half of the country doesn’t fall in to the fair-medium camp, that’s slowly starting to change.
Much-loved luxe lines are widening their shade varies to include deeper shades and are releasing services with a more diverse customer foundation in mind (to which we say isn’t it about time). Now, women with darker complexions have a wider variety of concealers and foundations to choose from, as well as high-pigment lipsticks and creamy blushes that pop against their complexion.
Iman Cosmetics makes this list because 1) Iman is a goddess, and anyone should want to place anything she creates on the face immediately, and 2) the merchandise are really that good. All of the products are created with medium to dark skin shades in mind–but lest you believe that limits your options, think again. The brand is most popular for its mineral-based foundations, like the main one pictured above, which sink in instantly for a sheer end, as well as genius skincare-makeup hybrids, like the Under Cover Agent Engine oil Control ($16). Oh, and the drugstore price doesn’t hurt.
African american Opal True Color Pore Perfecting Water Foundation
Another drugstore gem, Dark colored Opal was founded in NY in 1994 and was the first technologically advanced, doctor-recommended mass market skincare series for girls of color; it was so positively received, that the brand then rolled out a makeup line. At the center of their line are their foundations and concealers, created to properly match all skin area tones without ashy or boring residue (even Beyonc?’s makeup artist has vetted its cult foundation). We’re also admirers of its super-creamy pigmented Color Splurge Luxe Cr?me Lipstick
Dark Up Lipstick
Founded by an DARK-COLORED makeup artist, Black Up is the first-ever luxe beauty brand designed for women of color–and just lately received Sephora’s press. Dark colored Up’s products lay claim to enhance dark skin tones, rather than just corresponding them. The brand’s standout products include its contouring stick($42), which comes in five medium to deep hues, and its own lipstick ($23) and blush ($27), both of which are ultra pigmented and show up beautifully against dark epidermis tones.
MAC Mineralize Skinfinish Natural
MAC is well known for its high-pigment formulas, glowing colors, and extensive selection of shades–and it was one of the first ever to create a more diverse tone range. Most of its products are suited for darker skin shades, but its Color Pots ($22), which come in 16 inky colors, and Mineralize Skinfinish Natural ($32) are two of the most loved.
Nars Creamy Concealer
Just like MAC, Nars is well known and loved because of its extensive collection of hues and formulas, and has remained a makeup designer favorite since its inception. The brand’s foundations are attractive to women with darker epidermis tones because they provide both smooth satin and matte coatings; in the mean time, this cult concealer ($29) comes in a deep cocoa color that’s exquisite for brightening up under-eyes on darker skin tones.
Fashion Fair Lip Teaser Collection
Fashion Rational is a household name as it pertains to makeup products for people that have mocha-toned pores and skin. The brand’s foundations consider not just darker colours, but also the extensive selection of undertones that come with darker shades (i.e., red undertones). Its color collection provides fun, vibrant tones, like the people in this collection.
Becca Beauty products Ever-Matte Shine Proof Foundation
Becca Cosmetics may well not specifically focus on dark skin tones, but its huge selection of primers, foundations, and highlighters are made out of them at heart. Women especially love this groundwork, which will come in deep hues and has the most beautifully matte yet natural finish.
Make Up For Ever
Make Up For Ever Ultra HD Invisible Cover Stick Foundation
Ask any makeup musician, and she’ll have at least one REPLACE Ever product in her package. Why? The color payoff, silky-smooth formulas, unpredicted finishes, and stamina all donate to its popularity–and the variety of foundation shades. The brand lately re-released Ultra HD versions its much-loved foundations and foundation sticks, which likewise incorporate a new range of 40 shades that deliver an airbrushed finish off for all epidermis tones. We love.
Cover FX Custom Drops
Cover FX is a more recent brand, made up of the intention of delivering a natural-looking finish for all pores and skin tones. Its hero product is the Custom Drops ($44), which you can add to moisturizer, tinted moisturizer, and even sunscreen to produce a shade and coverage that’s flawlessly suited for your unique complexion. The Contour Set ($48) is another favorite, with two different quads suited for medium to profound pores and skin tones–one for golden undertones and one for natural undertones. And if everything didn’t sound great enough, the Natural End Foundation collection now offers 40 diverse colours.
Lancôme Audacity Palette
Lanc?me has really stepped up its game lately when it comes to creating products that flatter and enhance darker skin tones (its recently known as ambassador, the ever-glowing Lupita Nyong’o, may have had something regarding it). The Tiente Idol Ultra 24H ($46) groundwork offers a wide range of medium to deep hues and is what makeup designer Nick Barose grows to for when prepping Nyong’o for the red carpet. Currently, we’re lusting over this newly launched palette, which features 16 stunning shimmery and matte shades for a sheer rinse of color on the lid.