Superstars on the Red Carpet at the MTV Movie Awards
Emma Watson, Taraji P. Henson and Hailee Seinfeld are among those who went to.
After six years on the air, MTV’s Young Wolf emerged to a finish on Sunday evening with the airing of its 100th occurrence. Teen Wolf was the network’s first hit scripted show. It gave rise to a fervent fanbase and grew the profiles of its lead stars.
But regardless of the success of Teen Wolf, MTV has signaled a go back to its bread-and-butter nonfiction and actuality shows instead of spending further in scripted experiences. This fall will see the go back of MTV classics like TRL and Dread Factor as well as new original certainty encoding. These programs are cheaper to make than scripted ones, and in the end it’s not clear that traditional systems can compete with new entrants such as Netflix and Amazon when it comes to high-quality scripted programming.
Addititionally there is the problem of keeping traders happy. MTV’s father or mother company, Viacom (VIAB, +0.88%) , is wanting a drop in sales this 1 / 4 and the network has lost viewership on other long-standing coding, such as The Video Music Accolades. The award show had more teen visitors than the finale of Game of Thrones this year, but saw a drop in overall viewers–including a 16% fall in MTV’s target demographic of 18-34-year-olds.
Still, MTV isn’t taking out of the scripted game completely: Jeff Davis, the showrunner of Teen Wolf is reportedly focusing on an version of Conflict of the Worlds.