Eco-friendly and lasting denim brands you should know exist

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E-indigo, an ground breaking line, runs on the new indigo dyeing technology, which is not only substantially more lasting compared with traditional dyeing techniques, it also imparts a brand new appeal to the finished product. Continue reading to know more such brands that are here to revolutionise how you will wear your denims.

We live our lives in denim. An excellent pair mixes fashion and function to fully capture a chapter of your lives in a manner that very little else can
We live our lives in denim. A good pair blends fashion and function to capture a chapter of our own lives in a manner that very little else can(iStock)
Do you want to make ethical fashion choices and look stylish? Some eco-friendly denim brands are providing stylish and organic pieces you can add to your clothing. From futuristic denim technology brands like e-indigo, chromium chord, cross chinos to handloom ones like ikat, denim is witnessing a trend in terms of design appearance and accessibility to cater to the “evolving” mentality of the customers.

Arvind Ltd, a textile to retail and brands conglomerate, along with Invista, an integrated designer of fibres, displayed some of the variants of the clothing collection staple through its exclusive denim collection named aGravity’ at its total annual event Arvind Festive 2018 here.

“Sustainability is the need of the hour and keeping this at heart, many brands are deciding on ecological options. Technology too assists with a major way and this is the reason why some of our denim range could even be washed with a glass of water with the right use of technology,” Aamir Akhtar, CEO, Denims, Arvind Ltd, said..

“Denim is already used as cross product category as consumers in India are turning very discerning. You will discover improved customers and brands are participating in a major role. People are focussing on the value of recycling. The complete mentality is developing,” he added.

Their collection was introduced through engaging shows and a runway show highlighting some of the most desired features of modern-day expression of energy.

A unique experiential idea — The ADL Experience: Fine art and Research of Denim rinse — curated and produced by on-board international laundry experts Giovanni Petrin and Andrea, who have been previously instrumental in the success history of the famous Italian laundry Martelli, was also exhibited.

The unit installation showcased the right, aspirational, yet sustainable denim wash directions. The wash trend collection has been developed at Arvind Denim Lab (ADL) using eco-friendly solutions and processes.

There was also a aesthetically stimulating Indigo Art work Centre for a sneak look into their vision of aIndigo-inspired lifestyle’. This portion of the event focused on creating endless alternatives with indigo beyond just jeanswear.

E-indigo, an progressive line, runs on the new indigo dyeing technology, which is not only substantially more lasting compared with traditional dyeing techniques, it also imparts a brand new charm to the finished product.

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